Current Target Market

ACP is currently marketing to:
        -Juniors
              -Networking
              - Career Opportunities
              - Internships
        -Seniors
               -Networking
               -Potential Careers

Current Marketing Objectives and Performance

ACP Objectives

-Increase attendance and awareness of the 2014 Spring Career Fair

ACP Performance
-Last year only 30 Meredith students attended the Spring Career Fair 

Situation Analysis (SWOT)

Strengths: 
-Having companies there that pertain to the Meredith curriculum.
-Networking Event

Weaknesses: 
-Classes are in session
-Awareness
-Location
-Students might not have proper attire to attend

Opportunities:
-Career and Internship Opportunities
-Networking

Threats:
-Classes are in session
-Clubs and other campus organizations might have events
-Other Obligations
-Transportation Cost

2014 Marketing Strategies - Place/Distribution

2 ways to get there!! Either bus or car!!!

-Provide a clear map to get to the Spring Career Fair
-Provide the wolf line bus schedule
-Maybe create a way for students to be able to ride together











101 Gorman Street!!!!

2014 Marketing Strategies - Promotion

Clubs
-Connect with different campus clubs and let them know about the career fair; this will get      students involved and get the word out about the Spring Career Fair

Emails
-Let advisors know which companies will be attending
-Advisors can email students directly (students are more likely inclined to look at an email that is sent by their advisor than a mass email)
-Email professors the date of the career fair so they can include this into their lectures.  That way professors don't schedule a test for that day

 

GET CREATIVE!!!!! Make a campus commercial for social media!!!

2014 Marketing Strategies- Price

                         Advertisement Printing Cost

                                -Meredith Copy Center: 0.8 per page
                                -Vista Business Cards: 250 for FREE
                                -http://www.vistaprint.com/

Business Attire

     -Buying on a College Budget

     - Average cost of an outfit: $75-$115

     http://tjmaxx.tjx.com/store/jump/category/women/cat260062

     http://www1.marshallsonline.com/tjx/browse.as

2014 Marketing Strategies - Product

-Make Career Fair attendance a graduation requirement

-Make Career Fair attendance apart of the business toolkit

-Offer transportation to Career Fair
                                     

Implementation for 2014 Spring Career Fair Timeline

September:
- Academic Career Planning should make the academic advisers and administrative faculty aware about:

• The date and location of the Spring Career Fair
• Who and what companies are going to be at the fair
• The date of the SHRM business attire fashion show
• The fashion show provides students with examples of proper business attire to wear at formal functions and career fairs

- This allows professors to implement the fair into their syllabus and course outline
- Professors could consider making attendance to the fair mandatory or an extra credit opportunity

October:
- SHRM business attire fashion show takes place
- Notify advisers and faculty about the date of the fair a couple days before students register for the spring semester

December:
- Professors include the career fair into the creation of their course outline and syllabus for the 2014 spring semester

January: 
- Professors inform students about the career fair in their syllabus