Sunday, December 1, 2013

The Marketing Environment

1. Competitive Forces: 
-Class Schedules
-Campus Events along with Student Clubs and Organizations
-Transportation schedule

2. Economic Forces:
-Students usually do not have disposable income to afford
-Proper dress attire
-Printing business cards and resumes
-Transportation costs

3. Political Forces:
-The student board
-Administrative Staff

4. Legal and Regulatory Forces:
-Misinformation in advertising methods
-Wheeler-Lea Act

5. Technological Forces:
-Social Media
- Advertising on less popular sites
-LinkedIn provides free networking for students
-Emails
-Poor Subject Lines
-Students dont read

6. Sociocultural Forces:
-Students think career fairs are only beneficial for seniors
-The idea of how you are expected to dress