Executive Summary

Our main goal is to make sure that we bring awareness to the Meredith student body about the Spring Career Fair in February 2014. We want to increase attendance and make this one of the most beneficial events in students Meredith College careers.

                                                   
Academic and Career Planning currently serves 2000 undergraduates, 200 graduate students, and 18,000+ alumnae/s as well as students enrolled in the post baccalaureate and professional certificate programs.

The Marketing Environment

1. Competitive Forces: 
-Class Schedules
-Campus Events along with Student Clubs and Organizations
-Transportation schedule

2. Economic Forces:
-Students usually do not have disposable income to afford
-Proper dress attire
-Printing business cards and resumes
-Transportation costs

3. Political Forces:
-The student board
-Administrative Staff

4. Legal and Regulatory Forces:
-Misinformation in advertising methods
-Wheeler-Lea Act

5. Technological Forces:
-Social Media
- Advertising on less popular sites
-LinkedIn provides free networking for students
-Emails
-Poor Subject Lines
-Students dont read

6. Sociocultural Forces:
-Students think career fairs are only beneficial for seniors
-The idea of how you are expected to dress