2014 Marketing Strategies- Price

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Business Attire

     -Buying on a College Budget

     - Average cost of an outfit: $75-$115

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2014 Marketing Strategies - Product

-Make Career Fair attendance a graduation requirement

-Make Career Fair attendance apart of the business toolkit

-Offer transportation to Career Fair
                                     

Implementation for 2014 Spring Career Fair Timeline

September:
- Academic Career Planning should make the academic advisers and administrative faculty aware about:

• The date and location of the Spring Career Fair
• Who and what companies are going to be at the fair
• The date of the SHRM business attire fashion show
• The fashion show provides students with examples of proper business attire to wear at formal functions and career fairs

- This allows professors to implement the fair into their syllabus and course outline
- Professors could consider making attendance to the fair mandatory or an extra credit opportunity

October:
- SHRM business attire fashion show takes place
- Notify advisers and faculty about the date of the fair a couple days before students register for the spring semester

December:
- Professors include the career fair into the creation of their course outline and syllabus for the 2014 spring semester

January: 
- Professors inform students about the career fair in their syllabus